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Marketing

Electric Motor Market Research … in Proper Perspective

December 12, 2016December 12, 2016 by John Morehead
electric motor market research

Lately, I’ve seen an avalanche of announcements about new electric motor market research reports. So, this morning when I saw this Tweet I just had to do a post to somehow put all this electric motor market research into perspective. WhatÂ’s your share of the $70 Billion PT/MC Market? Find out w/ PTDA’s revised PT/MC … Read more

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Motion Control Blog or Electric Motors Blog: Why you Need One

November 30, 2016November 30, 2016 by John Morehead
Motion Control Blog Electric Motor Blog

This is the first blog post on the Motion Mechatronics website. In it, I’ll explain why you must have an electric motors or motion control blog as part of your own website. I’ll also give you an idea of what you can expect to see in future posts on this particular electric motors and motion … Read more

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Archives

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Sales and
Marketing

motor-sales175 We evaluate and make recommendations for an optimized go-to-market strategy, including sales force and/or rep evaluation, development of penetration plan for target markets, proactive customer retention, distribution channel push and pull plans, competitive benchmarking, pricing strategy and sales management leadership training and mentoring. Pragmatic marketing communication plans that leverage digital assets.

Engineering and Manufacturing

engineer175 We perform product portfolio analysis, gap identification and justifications for product extensions or differentiated new product development. Analysis and recommendations for next generation product improvements. Compilation of competitor cross-references. Quality, costs and lead time evaluations. Strategic outsourcing analysis and recommendations. Creation of sustainable "new technology team" to eliminate Not-Invented-Here syndrome through continuous exposure to outside innovations.

M&A, Strategic Alliances

growth-175 Develop acquisition strategy, targets and systematic contact plan. Strategic alliances, both domestic and international. Product and technology licensing agreements. Both In and Out private label programs to expand either your current product offering and share of customers' wallet as well as new channels for your own products. Product line spin-offs and asset acquisition or sales. For companies wishing to be acquired, development and implementation of strategic value enhancement initiatives.
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