Growth Strategy,
Implementation & Execution
for Electric Motors & Motion

We accelerate growth for electric motor companies through comprehensive assessment and recommendation programs with associated implementation and follow up.

Motors and Mechatronics

Previously discrete components like electric motors, gearing and controls are now converging with software and communication protocols into value-added mechatronic systems. This presents new growth potential for current manufacturers of small motors and/or gears and motor controls. But, that doesn’t mean one has to master all the elements alone. We can identify and facilitate relationships with the partners that will complement your products and allow you to profit from this paradigm shift.

Growth Opportunities

Aside from not leaving money on the table in your core business, there are other exciting developments from which the properly prepared motors and drives manufacturer can benefit. In the near term, electric motor actuation is rapidly overcoming inherent faults and limitations in hydaulics and pneumatics. Not far off, motors and drives will see disruptive new technology development and production economics coming as a side benefit to the forecast explosive electric vehicle growth.

Motors

Experience includes, but is not limited to, fractional horsepower AC induction and synchronous, brush and brushless DC, axial airgap designs, stepper, switched reluctance, and servo motors, gearmotors and integral control smart motors.

Gearing

Experience includes spur, helical and planetary inline and offset parallel shaft gearing, as well as worm, bevel, hypoid, combination worm and planetary right angle gear designs in gearmotor as well as separable gearbox configurations.

Controls

Experience includes AC variable frequency drives, SCR and PWM brush DC speed controls, brushless DC speed controls, analog and digital servo drives, motor integral positioning controls, CANopen, Profibus, and EtherCAT communication protocols.

Over 20 Years Motor and Motion 
Successful Executive Experience

Able to provide direct, actionable counsel, recommendations and plans backed by relevant experience and expertise gained through decades of successful sales, marketing and strategic planning leadership with top performers in the global fractional horsepower motors industry.

Sales and 
Marketing

We can evaluate and make recommendations for an optimized go-to-market strategy, including sales force and/or rep evaluation, development of penetration plan for target markets, proactive customer retention, distribution channel push and pull plans, competitive benchmarking, pricing strategy and sales management leadership training and mentoring. Pragmatic marketing communication plans that leverage digital assets.

Engineering and Manufacturing

We can perform product portfolio analysis, gap identification and justifications for product extensions or differentiated new product development. Analysis and recommendations for next generation product improvements. Compilation of competitor cross-references. Quality, costs and lead time evaluations. Strategic outsourcing analysis and recommendations. Creation of sustainable “new technology team” to eliminate Not-Invented-Here syndrome through continuous exposure to outside innovations.

M&A, Strategic Alliances

Develop acquisition strategy, targets and systematic contact plan. Strategic alliances, both domestic and international. Product and technology licensing agreements. Both In and Out private label programs to expand either your current product offering and share of customers’ wallet as well as new channels for your own products. Product line spin-offs and asset acquisition or sales. For companies wishing to be acquired, development and implementation of strategic value enhancement initiatives.