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greg-johnston

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Sales and
Marketing

We evaluate and make recommendations for an optimized go-to-market strategy, including sales force and/or rep evaluation, development of penetration plan for target markets, proactive customer retention, distribution channel push and pull plans, competitive benchmarking, pricing strategy and sales management leadership training and mentoring. Pragmatic marketing communication plans that leverage digital assets.

Engineering and Manufacturing

We perform product portfolio analysis, gap identification and justifications for product extensions or differentiated new product development. Analysis and recommendations for next generation product improvements. Compilation of competitor cross-references. Quality, costs and lead time evaluations. Strategic outsourcing analysis and recommendations. Creation of sustainable "new technology team" to eliminate Not-Invented-Here syndrome through continuous exposure to outside innovations.

M&A, Strategic Alliances

Develop acquisition strategy, targets and systematic contact plan. Strategic alliances, both domestic and international. Product and technology licensing agreements. Both In and Out private label programs to expand either your current product offering and share of customers' wallet as well as new channels for your own products. Product line spin-offs and asset acquisition or sales. For companies wishing to be acquired, development and implementation of strategic value enhancement initiatives.